OVERVIEW
As part of a rebranding effort, we took the opportunity to enhance Bankinter's most frequently used feature - bank transfers. My main focus was on ensuring that the feature was versatile enough to function seamlessly across both the web and app platforms and cater to diverse user groups, including individuals and corporations.
SKILLS
Data Analysis, UX Research, Product Design, Design System
SKILLS
Data Analysis, Interface Design, Design System, UX Writing, Interaction Design, Team Management
SKILLS
Data Analysis, UX Research, Product Design, Design System
APPROACH
How did I tackle daunting challenges and break them down into smaller, achievable steps?
STEP 1
Analyzed user behavior within the existing flow to identify areas for improvement with the collaboration of the UX Researcher. Gathering insights on the targeted user groups and subgroups. This includes people of different age groups who have diverse needs, such as rent payments, gift-giving, and holiday spending, as well as businesses of varying sizes, ranging from small to large corporations.
STEP 2
Mapped out all the existing options and check the flows that users used the most to define the happy path.
For individuals: user who frequently transfers funds to a preferred contact from their primary account.
For corporates: user who creates a recurrent transfer to a favorite contact and leaves the signature pending.
STEP 1
Analyzed user behavior within the existing flow to identify areas for improvement with the collaboration of the UX Researcher. Gathering insights on the targeted user groups and subgroups. This includes people of different age groups who have diverse needs, such as rent payments, gift-giving, and holiday spending, as well as businesses of varying sizes, ranging from small to large corporations.
STEP 2
Mapped out all the existing options and check the flows that users used the most to define the happy path.
For individuals: user who frequently transfers funds to a preferred contact from their primary account.
For corporates: user who creates a recurrent transfer to a favorite contact and leaves the signature pending.
STEP 3
Conceptualized the two main flows for both platforms, web, and mobile app. Reduced the number of steps and cognitive effort required to answer primary questions: Where is the money coming from? Where is it going? How much is being transferred? And when will the transfer take place?
Addressed any further requests if necessary and after the selection that prompted the required information.
STEP 4
Along with the UX Research, we ran a usability test, gathered user feedback, and presented the results to the stakeholders. Thankfully, the feedback was overwhelmingly positive, and the designs only needed minor adjustments to the copies. After this, the teams responsible for each platform designed the rest of the cases.
STEP 5
From the usability test, we identified the need for a dashboard allowing individual users to conveniently repeat transfers, manage the pending ones, and check the completed so we also included this development.
CONCEPT CREATION
Allow the user to delve into the intricacies of the process only if necessary.
SOLUTION FOR WEB
SOLUTION FOR APP
SCALIBILITY
Keep it simple and adaptable for every situation.
Corporate Transfer
It was quite challenging to maintain the simplicity I was aiming for in the individual solution, while dealing with a more complex structure and additional options. However, with a great deal of effort and collaboration between all teams, we were able to achieve our goal.
Bizum Flow
The bank transfer process marked the principles to adapt other flows such as P2P payments through the Bizum service. Adapting and maintaining the same user experience, in this case, was remarkably effortless.
